Select a Mortgage Like You Would Buy An Outfit
by: Brian.Brady on 2008-03-29 @ 3.07:30 am
Mortgage origination is not a creative endeavor; mortgage advisory should be.
Creativity comes from a knowledgeable practitioner, with a disciplined understanding of how to apply financial planning techniques, to an individual's needs, wants, and goals. Like a talented wardrobe designer, the recommendation should be a balance of propriety, "fashion" and daring; all tailored to highlight the user's strengths while downplaying their weaknesses.
A mortgage should be functional as well as stylish. It's a little black dress or blue blazer, accessorized properly, to make the user comfortable and confident about their choices.
Flair then, comes in the proper tailoring of the mortgage. Interest-only and negative amortization loans, attract
Enter the professional mortgage planner. She assesses the environment, like a wardrobe designer would ask about the event. Environment, economic or social, will dictate what is and isn't appropriate. She understands the user's tolerance for "risk". While wardrobe designer would understand that a middle-aged accountant might be uncomfortable in a lemon yellow blazer, the professional mortgage planner understands that a certain loan solution, while stunning for a young bombshell, would make some matrons feel self-conscious. The creativity lies within the ability to make the right choices for the age, personality, and comfort level of the user.
Mortgage borrowers should not shop on price alone. While certain financial decisions are akin to "picking up a pair of jeans", a mortgage solution should be approached with the diligence applied to a wardrobe purchase for a gala event. Quality, experience, and execution applies when selecting the proper mortgage planner; sometimes shopping on price alone can result in a costly mistake.
Creativity, in mortgage solutions, is much like a perfect outfit. Certainly, some users can make fashionable and appropriate wardrobe decisions, unaided- the same could be said for mortgages. The wise individual leaves little to chance, For a few extra bucks, a knowledgeable fashion adviser can outfit you properly...just like a professional mortgage planner.
The cheapest outfit can often cost you the most money- just like the cheapest mortgage.
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opportunity (like investment opportunities) like a plunging neckline
attracts the admiring glances at a healthy decolletage. Employment of
"exotic" loan choices must be used to accentuate those assets while
minimizing unwanted attention. Intent then, is the driving factor. We
want to attract the "proper" opportunities while avoiding those
unwelcome advances.




